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Cookies Policy

Important information about consent: by checking the relevant box included in our cookie banner on our Site, you affirmatively consent to the use of cookies on our website and our app (collectively referred to as the "Site"). Some of the cookies we use — operationally necessary cookies, functionality cookies, and performance cookies — are exempted from the requirement to obtain your consent. Therefore we only ask your consent for those cookies that are not exempt. You can withdraw your consent at any time by deleting all cookies on your computer or device and/or by changing the cookie settings of your browser. Please note however that some parts of our Site will not function correctly if you disable cookies.

What is this Cookies Policy?

This Cookies Policy sets out how Plush Comfort Limited ( Aether Sleep ) and third parties we authorise use cookies when you interact with our Site or the services offered via the Site. Please note that this Cookies Policy is part of our Privacy Policy and should be read alongside the Privacy Policy. Our Privacy Policy explains how we use personal information we collect about you. Please read them both.

What are cookies?

Cookies are small data text files that are stored on your computer when you visit a website. Our Site also uses tracking technologies which are similar to cookies, including web beacons, clear gifs, pixels, and other similar technologies. Whenever we refer to "cookies" in this Cookies Policy or in our Privacy Policy we are also referring to these types of tracking technologies.

The tracking technologies used on our Site include those embedded in plug-ins and similar features (such as social media plug-ins) which often look like digital "buttons". Our Site uses first-party cookies and third-party cookies. When we refer to "first-party cookies" we mean cookies placed by us. When we refer to "third-party cookies" we mean cookies placed or owned by non-Aether Sleep third parties, such as social media platforms and our Advertising Partners.

How are cookies used?

Cookies are helpful to us and to those who use our Site. As well as improving your browsing experience — for example by enabling you to store items in your online shopping basket — cookies make it easier for us to show you products, services and offers which are relevant to you when you visit our Site. Cookies enable us (or, in the case of third-party cookies, the third party who placed or owns the cookie) to receive information about your internet browsing and online behaviour. We use cookies for targeted advertising purposes and for the purpose of optimising and improving our Site.

- Operating our Site

We use cookies to analyse how you interact with our Site and our app in order to create a better experience for our visitors. For example, cookies tell us the number of users on the Site, how long they stay, what parts of the Site they visit, and how they arrived. This information enables us to understand which areas of the Site people enjoy and which we can improve. We also use cookies to enhance the functionality of the Site — for example, to enable you to place items in your shopping basket when you browse, or to remember your preferences.

- Personalised advertising

Cookies are used by us and our Advertising Partners to track and build a profile of your online behaviour. This information is used to provide personalised advertising to you and to enable us to measure the success of our advertising campaigns.

What kinds of cookies are used on the Site?

Our Site primarily uses the following four types of cookies:

1. Operationally Necessary Cookies

These cookies are essential for the operation of our Site. They make it possible for you to browse and use our Site, including placing items in your basket and completing checkout securely via Shopify. If you disable these cookies, the Site will not function correctly.

2. Performance Cookies

3. Functionality Cookies

These cookies are used to recognise and remember your preferences, such as your region, currency, and language settings, so that we can personalise your experience on return visits.

4. Advertising Cookies & Other Third-Party Cookies

We allow our Advertising Partners to place third-party cookies on our Site. These advertising cookies collect information about your online behaviour and internet browsing history. This information will be used by the Advertising Partner to help create a profile about you and to serve you personalised ads online or via other channels. Sometimes our Advertising Partners will combine the information they receive with other information about you obtained from other sources in order to create a more detailed profile. Our Advertising Partners also use this information to measure the success of our advertising campaigns and to let us know whether those campaigns are effective.

In the case of cookies which take the form of plug-ins, clicking on these will result in certain information about you being sent to the third party who owns the relevant tracking technology. However, the tracking technology will still collect information about which websites you have visited and other online behaviour automatically, regardless of whether you choose to click on the plug-in. You can normally disable this by adjusting your browser settings.

Although we control the placement of advertising cookies via our Site, in some cases we do not control how third-party Advertising Partners use the information they obtain via such cookies for their own purposes. Our Advertising Partners are required to make their privacy policies available to you before collecting your data. You should read those privacy policies to understand how they use your personal information.

How else can I avoid cookies?

You may be able to avoid certain cookies by configuring your browser settings or by opting out directly with the party that operates and controls the cookie. Please check your browser settings for more information. However, as noted above, disabling certain cookies will prevent our Site from working properly.

Are there cookies in emails?

Our emails may contain cookies that track whether you open our emails and whether you click any links within them. The cookies used in our emails to monitor these behaviours are unique to each email and are not stored on your computer or mobile device.

What if I have questions?

If after reading this Cookies Policy you have any questions, please get in touch with us:

Email: support@aethersleep.co.uk

Plush Comfort LTD 128 City Road, London. United Kingdom, EC1V 2NX

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Cookies Policy

What is this Cookies Policy?

What are cookies?

How are cookies used?

What kinds of cookies are used on the Site?

How else can I avoid cookies?

Are there cookies in emails?

What if I have questions?

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